Why I Created the DOABLE Friction Finder™

Entrepreneurs and intrapreneurs building, innovating, and driving change share a common experience — wherever they are in the work.

They’re not lacking ambition. They’re not lacking effort.

What they’re often missing is precision — a clear, structured way to identify exactly what’s creating friction in their build right now, so their next move goes toward the right problem rather than the most visible one.

That’s what I built the DOABLE Friction Finder™ to provide.

Most friction in a deliberate build isn’t random. It has a source — one of six distinct friction types that affect entrepreneurs and intrapreneurs at advanced stages of their work.

Directional — when the build’s direction isn’t as clear or aligned as it needs to be

Structural — when the systems around the work are creating drag rather than support

Access & Capital — when resources, relationships, or runway aren’t matching what the stage demands

Beliefs — when assumptions operating beneath the surface are shaping decisions in limiting ways

Capability — when the stage requires something that hasn’t yet been fully developed

Momentum — when the build has lost forward energy and effort alone isn’t restoring it

Most builders are working hardest on the friction type that’s most visible — not the one that’s most consequential.

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You don’t need more effort.

You need more precision about where to direct it. 

By Sharon Olbeter |Retired Air Force Colonel | Founder, DOABLE Strategic Group

Grounded in Motivation Science and Adult Development Principles